Digital Diversions

As with all things, tradition will always have a place in the rapidly evolving business of printing, even as progress hurtles us toward an unimagined future. But the advent of digital printing as an eminently superior method of applying ink to page cannot be downplayed. Here at CJ, our digital printing division is one of the fastest-growing parts of our business—and we couldn’t be more pleased.

CJ Digital is the newest arm of our company, and it’s been a going concern since it launched four years ago. We just hired two new programmers to keep up with the demand, and to sustain for us the considerable advantage this division confers upon CJ.

Here, we can combine cutting-edge digital printing solutions with a deep well of traditional printing expertise to produce short-run jobs that hit every target. From brochures, flyers, newsletters, business cards and posters to folders, reports, labels, booklets and stationery, we can turn around every project for which timing, versatility and—natch—quality are the order of the day.

Digital printing offers a new ability to print exceptionally small runs cost-effectively, compared to traditional methods. This bit of progress also comes with a lower pricetag than its forerunner, thanks to the elimination of most of the setup time and materials associated with litho. And because there are so few “overs” with this precise printing method, the environment suffers less waste.

Our digital printing equipment is top of the line, and is headed up by our Xerox iGen4 colour digital printer with variable data. This beauty can accommodate—swiftly and impressively—images as large as 14.25” by 22.4”.

We’ve got other toys in our digital toybox, too, including a Xerox 7000 colour digital printer with variable data; specialty variable imaging/data software; a Xerox 470st; a Xerox Nuvera 144; a Xerox DocuTech 6135; Polar 45” and 30” guillotines; a Nagel Robofeeder for Saddle Stitching; a Pitney-Bowes D1950 mail inserter; a BPQ260 Perfect binder and a GBC AP-22 Altra Punch.

Courtesy of our investment into this important evolutionary curve of the printing world, we can provide on-line solutions for clients like never before. Customers need only convert their documents to PDFs, upload them to our site and approve the low-res solutions we produce in response. We’ll have the finished job in their hands in turnaround times no one dared imagine until very recently.

What’s more, our digital printing division eliminates the need for customers to keep printed material in stock. Freed from the restrictions of minimum quantities, useless pallets of out-of-date flyers cluttering up backroom storage spaces are increasingly things of the past. And our variable printing capacity means orders can be personalized magnificently, with text and imaging. Highly focused marketing pieces can suddenly speak to an audience of one, and the return on investment from this targeted, smart marketing is exceptional.

CJ Digital is all about short-run, low-cost, high-quality colour printing across a range of applications. Our customers need only think it up—we’ll take it from there.